As a Consulting or Agency Business owner, have you ever asked yourself…
- “How can I scale my business?”
- “What extra services can I provide to my customers?”
- “How can I grow my business when I need more employees but can’t afford more full time salaries?”
- “How do I break through the earnings ceiling without working even more hours?”
- “What systems do I need in place?”
- “How do I find time to work on the business rather than just in the business?”
Yes…then you’re in the right place!
Having owned a consulting business (advising on online/digital and offline marketing, strategy, distribution, capital raising and acquisitions) for 14 years, I know the challenges involved in growing a sustainable business. In fact it lead me to diversify and build a business that helps other consulting style businesses to grow. By the way, I am Simon Ackland, Founder of Vee Digital.
When I started my own consulting business, it was the beginning of exciting new opportunities. It turned out to be one of the hardest things I ever did…on my own. While I earned more money…I also worked many more hours.
It didn’t take long to realise that I would burn out if I didn’t do something.
So some employees and later a Partner joined the business. But the leverage with primarily hourly rate work and in some cases ‘equity for effort’, still wasn’t good enough. Whats more, I was not seeing the long term value in growing a business with this model.
To reinforce that view, over the years a number of customers suffered financial problems. As a result, I was unable to collect payment on some invoices. I clearly needed more diversified income streams, upfront payments and recurring revenues.
New Opportunities For Growth
Luckily, I had been asking myself the same questions that I asked above and had introduced a digital marketing service. This included website design, website development, email marketing, web maintenance and hosting among other things.
The new service created more revenue from existing customers plus repeat and recurring income streams. It even opened up opportunities for new prospective customers and even new sources of referrals. I discovered that there is demand for trusted advisers in the digital marketing space! And there still is…the ship has not sailed.
Over time, I built the resources and understanding and started providing these services to other consultants for their customers.
And so Vee Digital was born.
The business has grown to become a wholesale white-label resource for consultants and agencies. They use the service to diversify and grow their own digital service businesses or simply as an outsourcing resource.
Why Should Consultants Offer Digital Marketing Services?
Because this is one of the most difficult areas for business owners to do properly. To do it themselves, business owners (your customers) need;
- different suppliers
- different software and products to make it all work
- to think design and branding
- to have some knowledge of how to attract website visitors (traffic); and
- how to convert those visitors to customers
But what they really need is you, a trusted adviser. Someone to guide them through the complexities, implement the strategies and help them achieve online success.
Online marketing can be a major challenge for business owners, especially those who are used to marketing ‘bricks and mortar’ businesses. While the same methodologies and concepts apply online, delivery and implementation are very different. Even established online business owners have trouble and need help.
Constant Change Creates Opportunities
Plus, it is an area of business that is constantly changing. Online marketing is on a massive growth curve and needs constant attention and updating. This is both a challenge for consultants and agencies and an opportunity.
A challenge to keep up to date. An impossibility for most of your customers.
Which creates the opportunity for recurring revenues and constantly renewing relationships with existing customers.
Referrals increase as you develop a trusted adviser position with your customers. Plus, the nature of the revenues means that your reliance on hourly paid work reduces significantly.
You can build a more secure, profitable and sustainable business.
You Should Become Your First Customer!
Of course, your business needs these services as much as your customers. By implementing strategies using Vee Digital’s products in your own business, you not only learn quickly, but grow your business faster. You develop strong evidence and confidence when advising your customers…and benefit from our wholesale pricing.
This is leverage for small to medium sized consulting and digital marketing businesses. The process allows you to transition to a sustainable and more valuable business model. Maybe even saleable!
Who Do We See As The Ideal Partner?
Vee Digital provides a resource for digital marketing strategy, products and product research. We seek to Partner with consulting and agency businesses and support their business growth.
Suitable Partner businesses include consultants in the marketing, business, strategy, management and business advisory space. And small to medium marketing service agencies such as graphic designers, email marketers, specialist SEO and PPC agencies, and of course social media advisers and digital strategy consultants are an ideal fit.
If your services and advice in any way touch marketing, business development and strategy planning, guess what? You are sending customers off to other providers. Why not capture some of that extra business for yourself?
Why The ‘Vee’ in Vee Digital?
Typical of all good marketers, analogies help explain things. The name ‘Vee’ came from seeing some birds flying overhead at a vineyard…in a v-formation.
‘Vee’ formations provide Aerodynamics…which in business can be interpreted to mean Efficiency, Leverage and Scale.
Here is the tech bit…’Vee’ formations greatly boost the efficiency and range of flying birds, particularly over long migratory routes. In a ‘Vee’ formation each bird (according to research) achieves a reduction of induced drag by up to 65%. As a result their flight range increases by 71% (not sure how they measured that one so accurately!). The formation also makes communication easier. It allows the birds to maintain visual contact with each other…aka Community.
Then I saw another type of ‘Vee’ formation. This one while watching the Tour De France cycle race.
The peloton often appears as a ‘Vee’ with the lead rider setting the pace. That rider is then replaced constantly to rest in the peloton. The new lead rider at the top of the ‘Vee’ sets the pace. This process is repeated in the same way the migrating birds rotate the leader.
Individual riders are left struggling to stay anywhere near a fast moving peloton. Break-aways are rapidly caught and passed…they simply cannot out-run or keep up.
“Vee” = Leverage
So Vee Digital is simply a name depicting the power of Leverage, Scale and Community. Power that we provide to help grow consulting and agency businesses. For business owners who want to run a real business. And not stay trapped in the $’s for hours model.
$’s for hours is really just another way of being employed. With all the risks of business ownership…but with none of the benefits like paid holidays and regularly weekly incomes.
You can resell our wholesale, white-label websites, landing pages, website maintenance, email marketing and traffic, seo and content products under your brand. When combined with your strategic advice and other services, you increase your business revenues. Plus you can build recurring income and better serve your existing and future customers. In the process, you transition to a stronger and more sustainable business.
At Last, A Resource To Help You Transform Your Consulting Practice Into A More Profitable & Sustainable Business
Be in control of your life through a consulting style business rather than ‘working for the man’. Just make sure you plan for a future where you have scale and leverage and a sustainable business model.
Vee Digital helps move you there. We provide a range of resources including access to wholesale white-label websites and digital products and services by joining the Partner membership. Products that you resell under your own brand to your customers, without needing any additional tech skills.
In fact, you can establish a complete digital marketing division for your business on a pay as you go basis. No need to employ any specialist employees or contractors directly.
This is real scalability that you can leverage for your consulting business or agency. Without having to make large investments! Even create a brand new business around it.
It doesn’t matter whether you are an established consulting or services business or are just starting out…Vee Digital can help.
You can apply to become a:
- Partner and gain access to the white-label products and services, plus the business building support, strategy advice and community; or
- Stay in touch via the website and various resources we provide access to for free
Why do I need to apply to become a Partner?
The application process is to ensure we have a feel for your business and expectations so we can determine if we are a good fit for you.
Plus we need to plan our resource needs, so it is important that we understand your expected product demand and timing. We understand this can be hard to lock in upfront, but it starts a dialogue that we can work on together as your business progresses.
We are keen to build a group of member Partners who are truly committed to building their business. So please start by completing the Partner Application here.
That was a bit of an epic, so thanks for showing interest. I hope you are seeing an opportunity for your business.
Wishing you success in growing you business or marketing consultancy or digital agency business…
P.S. Want to find out more about how you can build your business with digital marketing? How our wholesale, white-label websites and digital marketing products and services give you leverage and scale?
Yes?…then subscribe to our email mini-series Big Agency Clout. We reveal:
- how you can build or grow your digital marketing business
- details of the types of white-label products you can access
- case study showing product earnings margin example
- ideas on setting up your product offering
- and much more